As a business owner, there is a high probability that you will make a mistake at some point in your operations. You may also face a crisis as a result of these mistakes or as a by-product of an economic situation. Though everyone’s approach will be different, here are some common elements of a small business crisis management strategy.
Quickly Identify the Problem
Whether an internal or external factor, quickly identify the origins of the crisis. Develop a plan to stop the immediate impact, with the realization that a preventative strategy will need to be formulated.
Your problem may be beyond your scope of control, and it may require going beyond the walls of your business for help. The Small Business Administration has a lot of resources, both financial and otherwise, to guide companies through challenging times.
Reassure Your Employees
A time of crisis can demotivate your employees and create a drop-in company morale. Spend time talking with your employees about the efforts being made to restore normal operations or to dispel any myths or rumors going around.
Once your crisis situation is resolved, determine how to avoid such an impact in the future. You may need to extend your insurance coverage to address previously unseen liabilities, or you may need to creatively approach your operations.
Crisis management is more successful when you keep calm but act swiftly. Proactive measures also help reduce future impact.