Google has more than 200 ranking factors in its algorithm. Of these, some Factors of 51 will be crucial to your site’s ranking, while others are not as important. Here are a few factors that can make or break your site.
1. Unique Content
Google loves unique content, from the keywords and phrases to the design and structure. Copy that is relevant to your topic can improve your ranking and help your target audience find you easier.
2. Keyword Prominence
Using keyword phrases within the first 100 words of content signals its relevance to the search engine. This is particularly true if the keyword phrase is also used in an H1 or H2 header.
3. Domain Relevance
Having external links to your site can be beneficial if they are of the right kind. They should relate to the topic and content on your site. Unnatural links are those that have little or nothing in common with your website. Having many of those connected to your site can make it susceptible to ranking penalties.
4. Unnatural appearance of links
Building your site with internal and external links can improve website ranking. However, if a significant quantity of links suddenly appears on your site and if they are of low quality, they can negatively affect your ranking.
The best way to improve your site’s ranking is to use quality content that is relevant to your business. When you focus on servicing the prospective and current client, the Factors of 51 typically take care of themselves.