One of your primary goals in your Insurance Marketing planning should be to create interest in the services and products that you provide, as well as establish lasting relationships with clients. As an insurance agent, you should be touching base with clients who you’ve known for years every so often so that they can stay abreast of changes occurring, both in the market and at your firm. Part of your job is to provide quality protection to your clients and help them to reap the benefits of value pricing.
The success of most agencies hinges on their clients trust in them. The quality of your services is quite evident when the agency is able to meet or exceed your client’s expectations of price, service, and knowledge. By having a staff that is knowledgeable and friendly, one that can empathize with consumers’ needs and circumstances, you can expect to remain solvent and successful for years to come.
Trust equals success
When selling insurance products, one way to gain the trust of your clients is by following through. Don’t consider it “game over” after the initial sale is concluded; instead, show a commitment to an annual insurance review for all of your clients. A simple phone call is an effective way of finding out if they’re satisfied and if they want to discuss any aspect of the policy language they may be unsure of. Making personal contact and providing one-on-one service is the cornerstone of any agency’s success.
Good communication between the broker and client means that the proper coverage is in place and they understand the benefits associated with their policy. As clients become better informed about their insurance policy they may wish to have more in-depth discussions about their policy coverage and want to learn ways in which they can get the most value for their insurance dollar.
The strength of any insurance brokerage lies in the quality and depth of their products, services, and staff. Perhaps the number one goal of Insurance Marketing agents should be to remain close to the customer and provide them with a solid, traditional broker-client relationship, with the belief that the customer should always come first.