Digital marketing is a term used for all online marketing efforts. Businesses leverage digital channels, such as Google search, social media, email, and their websites to connect with their current and prospective customers. This has had a great impact on insurance agents and agencies all looking to improve their business by creating websites aimed at people who utilize the Internet for searches for products and services they’re interested in buying.
Insurance Digital Marketing has been around for quite some time now and has garnered significant results. The larger companies, like Geico, Progressive, State Farm and others can afford huge television advertising budgets, where the smaller companies can’t compete.
The reality is, people spend twice as much time online as they used to a decade ago. Needless to say, the way people shop and buy has really changed, meaning most offline marketing isn’t quite as effective as it once was. Marketing is about connecting with your audience and insurance companies have figured out that social media is a key component in accomplishing this. Today you need to meet that audience where they are spending most of their time and that’s on their computers and smartphones.
Content marketing and SEO
From your website to your online branding assets like digital advertising, email marketing, online brochures, and the like, there’s a large spectrum of tactics and assets that fall under the umbrella of digital marketing. The best digital marketers have a clear picture of how each asset or tactic supports their ultimate goal.
Creating and promoting good content for the purpose of generating brand awareness, traffic growth, lead generation, or customers is vital, not only to productivity, but to survival. Inbound marketing is all about attracting, converting, closing, and delighting customers using online content.
The process of optimizing your website to rank higher in search engine results pages, is through search engine optimization (SEO) thereby increasing the amount of organic traffic that your website receives. Social media, Pay-Per-Click, email marketing, and marketing automation, even online public relations practices all play a role in the success of your Insurance Digital Marketing efforts.