Motivating Your Insurance Telemarketing Staff

telemarketing services

It is the job of telemarketing services to sell a company’s products over the phone. Since the insurance business is a highly competitive one, insurance telemarketing requires making a high volume of calls daily in order to meet demanding performance goals. For this reason, this particular industry has a high turnover rate, which can make it difficult to keep competent and dependable workers. Retaining your telemarketer employees requires that you keep them motivated.

Reward employees based on levels of performance

One way to reward the efforts of a hard working staff is to post names of team members who have met and exceeded performance goals on a wall of your office. This can excite others to up their level of performance, especially when they know that those efforts will be rewarded.

Send out a mass email announcing a weekly or monthly “contest.” Put names of the winners in your monthly newsletter. As an added bonus, take the whole team out to lunch as a token of your gratitude for their contributions. This can help to stimulate a collaborative work environment and make an often-painstaking task more fun.

Give an annual promotion assessment to high-performing telemarketing staff, giving them even more incentive. People tend to work harder when they know they’re on track to move up within the organization. Appoint high-performing employees to supervisory roles and prepare them for possible management-level positions.

When they know their dedication is being appreciated they won’t become complacent and instead strive to be part of a growing business. This will give them an understanding that being a part of your telemarketing services division could be the first step to what can be a rewarding career. Offer educational opportunities to your employees that enable them to develop their business skills. Encourage them to learn more about different aspects of the business.

Hosting off-site recreational events is another way to increase productivity. It allows your staff a chance to bond outside of the office as well. This can make their job experience more fun and feel less restrictive and your staff will feel valued as part of a dynamic company. This also gives them a chance to get to know a little more about their managers on a more personal level, which can also strengthen their commitment to your organization.


Insurance Risk Advisors