Having a strong web presence can give your business an edge in a competitive market. Many insurance companies are realizing the importance of branding themselves through Google and social media in order to attract new clients. These two common insurance marketing strategies often cause a boom of new clients and increased revenue for businesses striving to improve their online image:
Well-Written and Informative Content Pages
By hiring professional marketing writers to craft online content for you, your company’s image can be restructured for the better. Online content takes many forms, and works its magic either on-page directly on your website, or off-page. Quality content pages should include the following:
- Targeted keywords that are relevant to the insurance industry
- Well-researched information presented in an engaging way
- Articles, press releases, blogs and newsletters that are search engine optimized so that new clients can easily discover the benefits of your company
Dynamic Social Media Profiles
It is a fact that many people are discussing, assessing and sharing information about companies through Facebook, LinkedIn and Twitter. Strong social media insurance marketing strategies can not only make online users aware of what your company offers, but also provide you with valuable information, such as reviews about your competitors or the industry, to help your business move forward in the future.
Many companies are creating a digital footprint in order to stay relevant in the industry. Depending on professionals to develop insurance marketing strategies for you can have significant payoffs.